
Yesterday was so busy, and crazy (I’d left my laptop several states away), and tequila soaked (Cinco de Mayo will do that), that somehow I failed to notice it had been exactly 365 days since Zoomdoggle’s first post. I hate to get all nostalgic, but I thought today it might fun to walk down memory lane. In the last year there have been 1642 posts, and just south of six thousand comments, but it all started with a single, simple idea… meet Boondoggle:

Boondoggle was meant to be a magazine about fun but, as the magazine world started crumbling, somehow it was decided that perhaps an online magazine about fun was more in order. Being simple-folk, I simply took the magazine I’d envisioned (that’s a picture I’d taken of my neighbor in the red sweatshirt), dropped it into a bit of a web format (cover and all), and started pitching it to any publishing company that would listen.

Every day was going to have just one article, built around a single theme.
Monday Funday (a stunt of some sort – that’s my friend Kristian Schmidt in the penguin suit). Tuesday Travel. Wednesday Sex (hump day, get it?). Living the Dream Thursday (where we’d make readers dreams come true). Celebrity Friday (an interview with someone famous about fun).
For better or worse, though many companies would listen, and one even offered me a pretty good job heading up their digital department, none would put their name on the dotted line. None I wanted to do buisness with anyway.
Finally some friends – friends who know a thing or two about digital – talked me into just doing it anyway. The wheels were set in motion. Unfortunately, in all the time I’d been talking about Boondoggle, it never occurred to me to buy the URL. Those wheels were firmly planted in someone else’s driveway.

And so Zoondoggle, er Zoomdoggle first posted (with cover model and best-est friend Sharron for the test on the left, and second-best-est friend Krista Ayne for issue one on the right). Taking pictures is fun, so I couldn’t give up the idea of a cover, but I couldn’t quite settle on a name. At first Zoondoggle sounded good – hell, it was only one letter away from what I really wanted – but when Micah Spear somehow head Zoomdoggle, that sounded even better. To this day, either URL points here. It was Micah’s brother Josh who changed the tag line.
Either way, for the first month, things pretty much ran the way I’d envisioned, with a single, magazine-ish, long form post per day. It was way too much work. And people don’t want to read magazines online anyway. Thus Zoomdoggle V2.0 was launched.

Remember this thing? It had a free theme I’d found online, a Z I’d stolen from god-knows-where, and giant pink flashing button my friend Mike Shirley hacked together to randomly access posts. More importantly though, there were 7 or 8 posts per day (one for every hour you’re trapped at work), with most of them pointing outward to other stuff online. Eventually Sabotage media’s Josh Pigford stepped in, giving Zoomdoggle it’s current look and feel.
And that my friends is how it came to be, the big bang if you will. The covers had to go away (who wants an extra layer to click through), but it’s still updated multiple times per day (though now it’s written between 6 and 9AM so I still have time to take care of other stuff). It still runs mainly on favors and friendships. And I just realized WordPress has spell check. How fun is that? If you actually took the time to read this far feel free to post a birthday wish, question, comment, or even better a suggestion for the year ahead below.
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