Shreddies is a Canadian breakfast cereal. They needed a re-branding, but instead of doing any of the normal stuff (”new and improved”, change the logo, you know the drill), they did the most drastic thing they could think of. Or not. It’s all in your perspective I guess. How fun is that?
Big thanks to Jeremy for sending this my way.
10 words I find fun: kerfuffle, whippersnapper, nipple, discombobulated, grommet, condiments, spork, floozy, boa, and dogapult ... more »
TieDyePie: This is amazing. I’m landing in town for a few days with no agenda, so this is perfect!
heather: hahahahaha! I know he plays the exact same character in every role he’s in, but how can you not love this...
Tex: ive done that in real life. its called tyme travel
Riggor: Ummm Spay on pancakes? Whats next nuetered sausage links?
MazelMesh: a belgian mazel tov!
i love bicycles: someone should have added purple monkey dishwasher at the end
Jesus: Looks like you’re on ebay…. http://cgi.ebay.com/ Fun-Gadget-Laser-Fin ger-Beams-LED-Lig...
Julia: Congrats!
samuel: Cool idea, but that phrase is too memorable to actually count for the record imo.
Anon: MLIA
March 30th, 2009 at 2:29 pm
wow these people suck
March 30th, 2009 at 2:53 pm
@rabbitfoodslicer, I couldn’t disagree more. I think it’s really smart. To each his own though.
March 30th, 2009 at 5:16 pm
Agreed. This campaign has been making me chuckle for the last month…. Its a funny concept in its own right, but also is a good laugh on the marketing genii behind so many of the dumbest rebrands ever…. (pepsi clear anyone?)
March 30th, 2009 at 5:56 pm
That is fantastic! I cant help but imagine the meeting where they came up with that idea. The initial.. “You’re an idiot.” fallowed by the “….well…..actually..” and then hysterical laughter.