Masked Mailmen
This is funvertizing at it’s best. To celebrate their 1,000,000th member, LOVEFiLM (the UK’s version of NetFlix) teamed up with the Royal Mail to get postmen and women to do their rounds dressed as their favorite film characters. As someone who’s tried to coardinate large-scale, er, “stuff” with government agencies, it’s an impressive feat, a fantastic photo opp, and, most importantly, effectively turns city employees into walking ads for the brand, perfectly communicating the service.
LINK: Lovefilm via Trendhunter.
January 26th, 2009 at 1:38 pm
hahaha crazy people!!!