Hidden Indi Hats
Heres a fun one, call it hat-vertizing, a brim-job, or just one hell of a scavenger hunt, but some Indiana Jones obsessed compatriots of mine have decided to “hide” 800 of these hats in four different cities starting today. In fact, while I type this, teams are cramming them into crannies, nudging them into nooks, and just plain hiding them them in plain sight in LA, San Francisco, Chicago, and right here in New York. It’s like luck-vertizing, but with hats. Find one and it’s yours to keep. All they ask is that you snap a shot of yourself wearing it and upload it to flickr with the tag “indyhat” (alt spelling: “indihat”). How fun is that?
NOTE: People are finding them, check it out on Flickr Indyhat Indihat.









October 14th, 2008 at 8:27 am
I hate snakes and Nazis. I love Zoomdoggle and free stuff. Tell me where a hat is and I’ll take a picture and send it to you.
October 14th, 2008 at 8:28 am
I see a bit of a flaw in your plan… 9 times out of 10, when I find things on the street, the very last thought I have is “I’d like to put that on my head.” I just find life is easier if I leave things I find off my head. It is a nice hat though.
October 14th, 2008 at 8:29 am
Does this mean people have joined the fun team you’ve been trying to build, or that you yourself are traveling the country, hiding hats with one hand and blogging with the other?
October 14th, 2008 at 8:31 am
I see you took my survey answer to heart.
October 14th, 2008 at 8:38 am
So the pennies thing cost $50. Even with a bulk rate discount this had to be in the neighborhood of $2,000. Does this mean the banner ads are paying off or, wait, I know, someone got some corporate dollars to promote a movie. Still, thanks for including us in the fun. I’ll keep my eye out on my ride to work. If I follow the pattern (I found pennies on the L, saw the Fun-O-Meter just outside the N, and met you on the G) odds are the subway is littered with hats today.
October 14th, 2008 at 8:44 am
So what happens with the hundreds of pictures? It’d make a pretty cool gallery show if you asked me.
October 14th, 2008 at 8:46 am
Ooh, I really hope this kind of thing isn’t where the money I just lent you went.
October 14th, 2008 at 8:49 am
Wouldn’t the world be a better place if you just gave them to homeless people instead?
October 14th, 2008 at 8:51 am
thx1138 (one of my favorite movies btw), you might be onto something. Shhhhhhh.
October 14th, 2008 at 10:12 am
Hi
Thanks Jake!
The hats are brand new, so should be very wearable, 100% wool too. So look out for them…
October 14th, 2008 at 2:01 pm
Any of them near Navy Pier?
October 14th, 2008 at 2:10 pm
I found one today in Chicago.
October 14th, 2008 at 3:47 pm
Looking desperately in NYC…………..
October 14th, 2008 at 4:14 pm
I saw 30 hats around SoHo. they made the homeless people look intriguingly dashing. and my coffee guy.hmmm.
October 14th, 2008 at 10:19 pm
INDY. It’s Indy.
“You lost today, kid. But that doesn’t mean you have to like it.”
October 15th, 2008 at 12:41 pm
It’s working it’s working… did you see, did you see?
October 15th, 2008 at 4:47 pm
[...] a few of the zoomdoggle dudes took to stashing Indiana Jones hats - 800 of them - in strange places in 4 cities, with messages inside saying they could keep the hat [...]
October 19th, 2008 at 3:29 pm
can the pictures about be any more douchey?