Hidden Indi Hats
Heres a fun one, call it hat-vertizing, a brim-job, or just one hell of a scavenger hunt, but some Indiana Jones obsessed compatriots of mine have decided to “hide” 800 of these hats in four different cities starting today. In fact, while I type this, teams are cramming them into crannies, nudging them into nooks, and just plain hiding them them in plain sight in LA, San Francisco, Chicago, and right here in New York. It’s like luck-vertizing, but with hats. Find one and it’s yours to keep. All they ask is that you snap a shot of yourself wearing it and upload it to flickr with the tag “indyhat” (alt spelling: “indihat”). How fun is that?